Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2021)
Volume 11 (2020)
Volume 10 (2019)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2013)
Volume 3 (2012)
Volume 2 (2010)
Volume 1 (2009)
Discourse analysis
Performance analysis of Rhetorical structure theory in the context of commercials and their impact on audiences

Maryam Sadat Hejazi; Sayyedeh Rozatian; Zohreh Najafi

Volume 12, Issue 1 , January 2021, , Pages 327-354

Abstract
  Rhetorical structure theory is a scientific approach that has emerged in the field of linguistic-computational.It also seeks to use the most appropriate way to deliver a message by advertising agents of goods/services, and in addition to providing techniques to strengthen business texts in discovering ...  Read More