Critical Discourse Analysis
Ahmad Sepantamehr; Majidreza Khazaivafa; Ali Mandegar
Volume 15, Issue 3 , December 2023, , Pages 89-53
Abstract
Language can be studied from various perspectives. One of the methods for studying linguistic variations in society is examining cultural sources such as stories, novels, musical productions, poems, and ancient myths. Among the topics that have received significant attention in the media and have an ...
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Language can be studied from various perspectives. One of the methods for studying linguistic variations in society is examining cultural sources such as stories, novels, musical productions, poems, and ancient myths. Among the topics that have received significant attention in the media and have an important place in the representations is the concept “gender”, particularly the representation of masculinity or femininity. The representation of patriarchy has various positive and negative aspects and varies across different cultures. The portrayal of a powerful and influential man is influenced by the components of a culture and its role and position within that context. This study aimed to explore the representation of patriarchy in a positive form in ancient Persian poetry from the perspective of social linguistics. To achieve this, verses that have a clear connection with the subject matter of the research, that is, gender-based linguistic interaction, were selected. Using Barthes’ three-level semiotic analysis method, the representation of the male character and specifically the father, as well as the linguistic position of the father compared to other roles, were analyzed from the perspective of social linguistics. The results on that the ancient poetry showed the representation of male linguistic control, linguistic dominance of the father over other roles, the absence of dialogue, and the establishment of a framework for making requests from the central male figure (father), as well as gendered language in linguistic interactions. This representation is based on the ideology and patriarchy discourse in society, and although it has been considered positive in society and culture, it does not hold the same position and role in contemporary society.
Pragmatics
ُSeyed Anvar Asadi; Ebrahim Badakhshan; Adel Dastgoshadeh; Zaniar Naghshbandi
Volume 12, Issue 1 , January 2021, , Pages 247-276
Abstract
The aim of this study is to explore the phenomenon of "naming businesses"in the city of Sanandaj, Kurdistan, Iran. Investigation of this phenomenon in the domain of businesses has been carried out cognitive-sociolinguistically. Content analysis is the method of doing the research, as well as the procedures ...
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The aim of this study is to explore the phenomenon of "naming businesses"in the city of Sanandaj, Kurdistan, Iran. Investigation of this phenomenon in the domain of businesses has been carried out cognitive-sociolinguistically. Content analysis is the method of doing the research, as well as the procedures and instrumentations of data are observational and documental. The population of the study included 3711 shops. The result of the study showed that: For business naming as a non-formal hyper domain the social nominating factors are business holders. It is the cultural and political atmosphere of the society which influences that domain. Most names regarding gender as a variable are selected based on human masculane names. Naming business in Sanandaj in celebrity sub-category has tendency towards contemporary celebrities and also it has tendency toward the local identity. Names derived from nature also belong to the plant subcategory. And conceptualization of choosing names seen in this domain is originated from metaphor of the cultural context and topology of the study area.
