Document Type : علمی - پژوهشی
Authors
Abstract
AS far as reader attraction is concerned, each sport journalist is in competition with those who write in the same journal or in other ones. The first and the best way to attract readers is to make the title salient. One of the ways to produce salience in the title is the application of different forms and colours. But these are decided upon by type setters. The journalist may use linguistic patterns to magnify his title. The present paper tries to identify those patterns. To do so, we studied two hundred issues of twenty sport journals published between 1997 and 2007 and selected a random sample containing 150 salient titles. WE detected four types of linguistic patterns which can be ordered in terms of their frequency as: 1. semantic pattern, 2. syntactic pattern, 3. morphological pattern and 4. pragmatic pattern.
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