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A Semio-semantic Analysis of Manipulative Advertisements of Active and Tensive Types: A Comparison between the Discourse of the Domestic and Foreign Publications

Hamid Reza Shairi; Saeideh Entezari Maleki

Volume 5, Issue 9 , July 2013, , Pages 95-117

Abstract
  he main objective of the advertising discourse is to encourage its viewer or reader to buy goods. This dialogue contains several inductive functions, including inductive functions of action and tension. The function of the induced action is an action-induced origin, whereas the function of the inductive ...  Read More